Sending Push Notifications

Push notifications represent one of the highest-converting marketing channels available today. Unlike emails (which frequently get lost in spam or promotions tabs), push notifications deliver directly onto your shopper’s phone lock screen, driving up to 5x higher engagement.

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Notification Composer Screen

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Composer Form Fields

1. Notification Title:
   • A short, punchy headline (recommended length: 40–50 characters).
   • Example: 🔥 20% OFF Everything Today Only!
2. Notification Message:
   • Clear value proposition with an explicit Call to Action.
   • Example: Grab your favorite items with voucher code STYLE20. Free shipping on orders over $50. Shop now before stock runs out!
3. Image (Rich Push Asset):
   • Attach a product graphic or promotional banner (PNG or JPG).
   • Visual rich notifications consistently deliver higher click-through rates.
4. Action URL (Deep Link):
   • The exact destination screen to load as soon as the user taps the alert (e.g. https://trendstyle.bg/promo-collection).

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Best Practices for High-Performance Campaigns

⏰ Optimize Timing

Peak conversion typically occurs during lunch breaks (11:30 AM – 1:30 PM) and evening relaxing hours (7:00 PM – 9:30 PM). Avoid sending alerts during late sleeping hours.

🎯 Leverage Emojis

Tasteful emojis such as 🔥, 🎁, ⚡, 🛍️ stand out on crowded notification centers and improve open rates by up to 30%.

🚀 Always Deep Link

Avoid dropping customers onto the generic homepage if you are advertising a sneaker discount. Direct them straight to the sneaker catalog via the Action URL.

⚖️ Respect Cadence

Aim for 1 to 3 impactful broadcasts per week. Excessive notifications cause users to disable notification permissions in system settings.

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Broadcasting the Notification

1. Fill out your title and promotional message.
2. Optionally attach a promotional image and define the landing URL.
3. Click the Send button.
4. WiXO fans out the message to all registered iOS and Android client tokens within seconds.